The beauty of Facebook from a marketing standpoint is that no matter what type of business you operate, there’s an audience on there for you. What’s more, Facebook offers a wide variety of ad targeting options, which allows you to precisely define your...
These days, everybody has a website. But just carving out a piece of virtual real estate for your business isn’t enough – especially given the amount of competition. What you want – no, what you need is a website that not only attracts the right...
You’re probably already well aware of how popular LinkedIn has become for the modern business professional. But beyond networking with other likeminded individuals, searching for career opportunities or finding top talent for your own business, did you know that...
As a small business, being competitive in today’s digital age is all about getting found online. Your prospects are turning to the internet when they need information about the products or services you sell, and if you’re not on the list of results,...
Focus on quality. When it comes to effective networking, the focus should be on quality of contacts over quantity. Gathering as many email addresses and phone numbers as possible won’t help if none of those people can benefit your business. And let’s face...
cindy@cindycavoto.com
