Providing value to your audience is what keeps them coming back for more. Be sure to provide insights for your readers that will solve a problem or offer an insight. Keep in mind that readers can get their information anywhere on the internet today. You will need to keep your content interesting, engaging and fun. In addition, make sure the articles you share (curated content) actually pertain to your target audience. Taking a few extra minutes to ensure you have hit your mark will be well worth it.