You’ve worked hard to craft the perfect email message that you just know will get you more leads and subsequent conversions. The problem is, you don’t have enough people to send that message to. Getting people to opt in to your email campaign can be challenging, but with the right approach and a little creativity, it’s completely doable. Here are a few suggestions to help you start getting more subscribers right away.
Make it as easy as possible.
Think about your own online activities. When you visit a website that you’re possibly interested in subscribing to but the button you click brings you to a lengthy form, what are you likely to do? Probably change your mind. The thing is, if you’re making your prospects jump through hoops, most of them aren’t going to follow through. Make signing up as easy as possible by just entering an email address and clicking subscribe.
Utilize your current subscribers.
If you’ve already got a list of loyal subscribers, why not tap into them as a resource for additional leads? The key is providing content that is super valuable. The more benefits your readers get from your emails, the more likely they’ll be to share your content with others. Focus on crafting email campaigns that generate engagement and remember to include a strong call to action encouraging recipients to forward your message.
Give incentives for new sign-ups.
What’s more effective: a “Subscribe Now” button or one that says “Subscribe Now and Receive 10% Off Your Order”? Obviously the latter one, especially if the person visiting your site is ready to buy. Make your offer even more compelling by making it time-sensitive to create a sense of urgency. People will want to hurry up and opt-in so they don’t miss out on your limited-time offer.
Give them control.
If you’ve noticed a bunch of subscribers opting out, it might not have anything to do with the quality of your content, but rather how often you’re sending your messages. People don’t like to be inundated with email and if you’re overdoing it, you’re more likely to end up losing your audience (or worse – being flagged as spam). Consider allowing subscribers to choose how often they receive your messages. It may also be helpful to allow those attempting to unsubscribe the ability to change the frequency or type of messages they receive. This can help with both opt-in rate as well as retention.
Utilize your social networks.
Don’t just rely on your website to gather email subscribers. Your social networks are also a great place to gain new opt-ins. This is especially the case when you’re offering an incentive for new sign-ups. Promoting your email newsletter on your social networks will expand your reach and improve your chances of growing your list. It’s also easy to share on social media, so make sure you’re making your offer compelling enough.
You can’t capitalize on your email marketing efforts unless you have a decent audience on the other end. These tips should help you gain a boost in subscribers so you can begin to achieve even better results from your campaigns.